The agency's site looked like most small travel sites: four hand-picked "deals", separate tabs for flights, hotels and cars, and a quote form. Every visitor saw the same page and the same "from" prices. Those were per person, for one date, with no bags.
Behind the form, an agent priced each piece in a different tool and emailed a quote a day or two later. By then the fare had moved, the bag rules had changed, and the traveler had booked elsewhere.
Problem statement
Travelers can't see what a trip will really cost, across dates, add-ons and bundles, until they've almost paid. Agencies can't explain the value they add, so travelers default to the cheapest headline price.
How might we
use AI to give every traveler an honest, personal, whole-trip price, with flexible dates, the real cost of add-ons and the bundle math shown up front, when we don't control the fares?